2021 winners have been announced. View the winners here

What are The Insurance Choice Awards?

The Insurance Choice Awards put customers at the heart of the industry and help to find the UK’s best insurance providers, brokers and partners. We're the only independent insurance awards voted for by customers like YOU, not a panel of "industry experts".

How Do Customers Take Part?


We need you, the customer, to share your experiences with us. It really does only take two minutes to vote, and you will be helping us to find the most customer centric firms in the insurance industry. You’ll also be entered into a prize draw to win £1,000!

Winners in the Insurance Choice Awards 2021 have now been revealed!

You can still leave your chosen company a review by visiting Smart Money People - we'd love to hear what you think.

If you're interested in taking part in the awards for 2022 or would like to find out more about sponsorship opportunities, start the process now by registering your interest and we'll send you out our registration pack.

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Key Dates

Voting commences: 12th Jul 2021
Finalists announced: 20th Sept 2021
Voting ends: 11th Oct 2021
Winners revealed: 4th Nov 2021

About the insurance choice awards

Smart Money People (the UK’s #1 review and insight platform for financial services) launched these awards in 2016. The Insurance Choice Awards help us to deliver our mission of increasing trust and transparency in financial services while helping customers to find the very best firms and products.

As a result of press attention, firm promotion and promotion across Smart Money People, we anticipate that the results of the Insurance Choice Awards will be seen by over three million UK customers in 2021. You can find out more about Smart Money People by clicking here .