Your Turn To Take Part

First and foremost, the Insurance Choice Awards are here to help customers find the best insurance firms to do business with. These awards are fast becoming a go-to reference point for customers and are the only insurance awards in the UK decided by customers, not ‘industry experts’. 


Voting takes about two minutes, and to say thank you, we’ll also be entering all participants into a prize draw to win £1000.


We’ve made it easy to get involved, you can find further information in our ‘Awards Introduction’ by clicking the button below. Please contact us using the details below to receive a full media pack, including ‘vote for us’ graphics and dedicated voting links, or to discuss the Insurance Choice Awards further.

Frequently Asked Questions (FAQS)

When does voting commence?
Voting opens on 12th July 2021 and closes on 11th October 2021. Between 12th July and 19th September customers can vote for any firm they choose. On the 20th September we’ll create a list of finalists in each category (based on the voting to date), and customers will continue to vote for these finalists until voting closes on the 11th October.

How are winners decided?
Our awards are customer driven, so the only people that influence who wins are YOUR customers. In general, the highest-rated firm in each product category that meets the threshold for each category (100 votes during the voting period) will win one of our ‘product-specific awards’. All firms are also eligible for our ‘top level’ awards. Note: The ‘Best Newcomer’ award will only be awarded to brands that launched on or after 1/1/2016.

What is the voting process?
Customers leave a review for a product on the Smart Money People site. That's it! From landing on the page, to submitting their vote, it should take two minutes or less.

How much does it cost to take part?
There is no cost to take part. Our mission is to help customers find the best products on the market, and these awards are a way in which we can achieve this.

When are the winners announced?
Winners will be announced at our awards event which will be held in London on the 4th November 2021.

What awards could I win?
7 top-level awards
Best Big Insurance Company
Best Overall Insurance Broker
Customer Service Champion
Treating Customers Fairly Champion
Best Insurance App
Innovation of the Year
Best Newcomer

3 broker categories
Best Personal Insurance Broker
Best Commercial Insurance Broker
Best Protection Insurance Broker

15 product-specific awards
Best Business Insurance Provider 
Best Car Insurance Provider 
Best Caravan Cover Provider 
Best Comparison Website
Best Cycle Insurance Provider  
Best Health Insurance Provider  
Best Home Insurance Provider  
Best Landlord Insurance Provider  
Best Pet Insurance Provider  
Best Protection Insurance Provider
Best Motorhome Insurance Provider
Best Specialist Insurance Provider  
Best Student Insurance Provider  
Best Travel Insurance Provider  
Best Wedding Insurance Provider

4 partner awards
Technology Partner of the Year
Premium Finance Partner of the Year
Marketing Partner of the Year
Consultancy of the Year